Digital Agency

We are responsible for the Hyperloop Digital Communication Strategy.


We are Lead Agency for Lufthansa Digital Innovation and Social Media.

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We are responsible for Mercedes-Benz Passenger Cars Digital Marketing Innovation.


We connected Urban Art to adidas. 280.000 App downloads

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We are responsible for all online market communications of BASF Nutrition & Health.

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We propelled Mercedes-Benz into the Top 3 Automotive Social Media Brands globally.

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We support Lizzy & René Herzer with strategy and concept to realise the MaketechX initiative. Giving wings to startups, makers and over 400 event visitors.

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We bring international tastemakers together to create content for brands that goes beyond the expected.

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We built from scratch: BASF Simplify. Internal Open Innovation System. Realised € 28 Million savings.

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We pushed Branded Entertainment and Music: 49 Million downloads. Mercedes-Benz Mixed Tape.

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We are the Social Media Agency of Lufthansa Cargo.

Explore the Cargo Universe

We are producing editorial zeitgeist content worldwide.

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We developed the Steiff Digital Communication Strategy.

Enchant your inner child

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The meaning of our mission "handling digital power with responsibility"

Love and fear

People love their phones, apps, maps, wifi and social networks. But at the same time they fear tracking, control, data theft and total transparency. This changes the way people live. Whether they feel free or used, happy or uncomfortable.

Time is valuable

Customers will devote time to your brand if they appreciate your content, product or service. This is why you should give them something great. It is a simple deal. Don't waste your customer's time with meaningless information, non-working apps or unintelligent content.

Positive attitude

Using digital in a positive way makes your brand visible, your products purchased and your services used. People love things that make them feel free and happy. Do not discourage them at the beginning by wasting their time with poor content. That's why we help brands to create digital in a positive way. It makes us happy because it makes people happy.

How we are handling digital power responsibly

Thoughtful strategy

New opportunities in the digital space emerge every day. If you wait too long before investing in upcoming trends, you can't embrace every novelty. An investment decision for a project has to consider your brand values as well as your business and marketing goals. Market momentum, authenticity and team spirit are also vital. Taking all this into consideration a thoughtful strategy is a valid foundation to make good decisions.

Solid concept

Starting hands-on without a concept works for simple and small projects. Sketches on a napkin may be adequate. With larger projects this no longer works. A digital lab to build prototypes is a smart way to speed up the early concept phase. As with an architect's plan, a solid concept merges interface and technology. It bridges the gap between thoughtful strategy and implementation.

Handpicked implementation partners

No company is able to deliver full service. Too many specific types of implementation exist. Assembling teams with the skills required for your digital project produces the best results. Handpicked partners translate into successful completion. Professionals with the requisite skills are essential.

Felix Neuland

Felix Neuland

René Herzer

René Herzer

Get in touch with us


Neuland + Herzer GmbH
Stiftstr. 8-10
60313 Frankfurt am Main
Tel.: +49-69-2474107-11


Neuland + Herzer GmbH
Tempelhofer Ufer 11
10963 Berlin

managing directors / René Herzer / Jens Jahn / Felix Neuland / Michael Schäfer
legal information / AG Ffm HRB 541 83 / UStID DE 813374134 / StNr. 04724015177

responsible according to german press law
René Herzer / Frankfurt / +49-69-2474107-11

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